Project Overview:

For this project, we were asked to design some new or improved in-store customer experiences when it comes to traditional in-person grocery shopping.

Key Findings:

Investigation/Background Research:

Some of the pros and cons of the current in-person shopping experience in comparison to the online shopping (Notice the cons outweigh the pros).

Pros:

• In-store shopping allows for personal inspection and selection of products
• No concern for delivery fees

Cons:

• In-store shopping has fewer payment methods
• In-person shopping can be time consuming
• Difficulty locating certain items
• Stores can seem like an obstacle course
• In-person stores typically have less variety of products
• You have to transport the groceries
• Having to wait in lines
• Increased prices

Interviews:

We interviewed some shoppers about their thoughts on current in-person shopping experiences and how it could possibly be improved upon. Here are the main takeaways from our interviews:

<aside> 💡 The major takeaways from our interviews are that consumers want a faster and more efficient in person shopping experience. Customers commonly face issues with long lines and technical issues during checkout. While in person shopping, people like to pick up and compare items and look at different coupons and deals. Interviewees are drawn to the idea of a faster checkout process by having the ability to scan and bag items in their cart as they shop.

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Storyboards and sketches:

An early sketch of a possible shopping cart improvement. Including a screen and a solid walled cart to prevent item fall through.

A storyboard showing a way locate an item via the on cart screen.

A depiction of an on-the-cart touchscreen interface that could be used to do many different things to help improve the grocery shopping experience.

A wire frame showing the idea of being able to view in-store deals and then easily navigating through the store to find those sale items.

Affinity Diagrams: